129692121192968750_12China LBS starting depth shuffle: 50 companies are now only 15
China LBS dry beginning in 2010. As China has always been "foreign things serve China" Internet model, United States Foursquare company stimulate domestic overnight had single, out of dozens of product homogenization of serious LBS company. Born early, rapid development of the company are: Street networks, companies such as network and muttered network. These FoursquAre fans had not proudly: the Facebook social network told people "who I am", Twitter, microblogging sites such as telling people "what I care about", and LBS is telling people "I go". Amid the optimistic mood, through continuous injection of capital and market development, China is more rapid in LBS development. According toInternational (microblogging) statistical data showed that as of the third quarter of this year, China LBS market scale of overall user reach 18.3 million. However, development in full swing, practitioners found LBS business models to explore is not optimistic. Especially since this year, the first Transplantation Foursquare a group of companies started dying out, to the marketing barrage of Enron had offered him aCompany also does not receive the expected substantial returns. In October of this year, development of China's earliest LBS one muttered network appears up to 70% of layoffs, it is very frightening, raises the industry thinking. On December 21, Gala Networks CEO Song Zheng said in an interview by reporters: "the network is being reduced investment in application areas such as social networking, gaming, focused on LBS combined with developments in the field of electronic commerce. Want from now on quarterly revenues of hundreds of thousands of dollars raised to NT $ for the whole of next year. "Mining niche, clear revenue model, Chinese LBS companies were beginning to enter a new round of" ebb tide ". LBS "money" got embarrassed simple "check in" (sign in) faces numerous difficult problemsBeginning of LBS into the Chinese market, target market position are almost all, lots of copying the Foursquare model. However, the practitioner gradually found that simple "check in" (signed) faced many difficult problems to resolve. At present, apart from muttering, trimming NET independent development website, and include companies such as Sina, everyone, Gao DezhanInto the market, products and applications are not ideal. Everyone is yingshengsheng join LBS navigation interface, there is no deep excavated of LBS in mobile Internet application unique value. GAO Dezhan Vice President also told reporters in an interview replenish its military: "high Germany earlier applied LBS, but actual development is unsatisfactory. "" After for a longer time to explore, We believe that combining LBS and e-commerce, is a more desirable model. "Song Zheng is referred to as" LBS O2O ", that is, by cutting through the consumer link online and offline (O2O), done on user online, offline consumption. Cutting customer networks from "Grand play network" changed its name to. In November 2010, officialShifted from tourism community LBS. Starting from June this year, cutting NET comprehensive "LBS combined with e-commerce". Up to now, settled in networks of local businesses with more than 10,000, with Lenovo, CASIO
Apple M9337G_A Laptop Battery, Pepsi group, AMD, KFC, and other well-known brands have marketing attempts have been made. Song Zheng revealed that Grand cut net profit model of the futureWill mainly try in two ways: one is distribution, gain revenue through balance transaction costs; the other is to become the group buying site distribution platform, receive Commission from the group buying site. Face the LBS and group purchase possible competition problems, said Song Zheng: LBS and group-the difference is, it is more focused on geo-information service, not once the price advantage lostValue does not exist. In other words, it is in the certain geographical range to help businesses and users to communicate more, reached a secondary consumer behavior, there is a complementary relationship. Song Zheng hopes after strategic adjustment of network, you will get rapid development, "we expect that next year will reach millions of dollars of revenue." Industry has been seen reshuffling last year about 50 LBS company, but this yearOnly at the end of the remaining 15 However, LBS prospect forecast still in "Utopia". Group relative to the dry, microblogging and other markets, LBS business is in a low State, has not been a lot of money to drop it into the field. Investors are hesitating is that LBS what looks like a huge gold deposit, with the outbreak of the mobile Internet in the future, could have a hugeMarket potential. However, a problem was never solved, its revenue model is ambiguous. In the United States market
Apple M8665G_A Laptop Battery, Foursquare's revenue model continues to explore. According to the Song Zheng introduced, Foursquare is not to "sign in" to limit, but looking for more cooperation with a group buying site mode. Full-blown LBS market in ChinaStill needs some time. First of all, it needed to address registered users several low, sticky problem of the low. According to Analysys International statistical data show that the third quarter of this year, from the impact of environmental factors such as diversification of industrial integration, channel, climbed to 73.6% per cent from the LBS market growth in China, 10.5 million of the overall scale of users has been removed from the second quarter to the third quarter to 18.3 million��
But this group buys, microblogging and other Internet services, is much less. Even if the Group buys, microblogging, and other Internet applications achieve this scale of the number of users, it's business model is still far from ideal. For LBS, and further increase the number of registered users is an important task now. Song Zheng also said: "If the user reaches a certain amount on the basis of the scale, will it be possible to considerProfit problem. This probably still need one or two years of accumulation. "China LBS company called it mainly fall into three categories:" LBS social networking "and" LBS of electronic commerce ", and" LBS game ". However, as far as Song Zheng believes that "cutting customer network through their own exploration of the practice believe that combining LBS and social networking, games and other will be very difficult. For bothApplications, it emphasizes is the ' Matthew effect ', the user will not be confined within certain geographical areas. "The industry estimates that Foursquare effect driven by last year, China has about 50 LBS company. However, the end of the year approximately only 15. Future, depth shuffle LBS will also launch a new round in the field.
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